| 2b. . Integrated Marketing Campaign - Business to Consumer |
- United States Marine Corps - “USMC Integrated Marketing Campaign” - JWT Atlanta
- TBS - Tyler Perry’s House of Payne on TBS” - TBS
- PBS - “The War Campaign” - Planet Studio, LLC
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| 3a.Direct Response Marketing - 2-Dimensional Print Mailing |
- FEMA - “National Flood Insurance Program FloodSmart Campaign Direct Response Marketing” - JWT Atlanta/RMG Connect
- Cox Business - “2007 Fall Acquisition Campaign” - Cox Business
- The St. Joe Company - “RiverCamps Direct Response” - Fitzgerald + Co./Deep Design
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| 3b. Direct Response Marketing - Dimensional object/mailing |
- Brown Industries, Inc. - “One Call” - Brown Industries, Inc.
- Avivia Health From Kaiser Permanente - “The Challenge” - Abovo Group, Inc.
- AGL Resources, Inc. - “Atlanta Gas Light ‘Mondo Condo’” - three
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| 4b. E-mail Marketing - e-Commerce E-mail Program |
- CoreNet Global - “CoreNet Global Remarketing E-Mail Campaign” - BrightWave Marketing
- Cox Enterprises, Inc. - “Project Echo Echosource Newsletter” - Cox Enterprises, Inc.
- Intercontinental Hotel Group (IHG) - “Hotel Indigo Podcast Campaign” - Intercontinental Hotel Group (IHG)
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| 5a. Web & Interactive Marketing - Campaign conducted over the Web to generate awareness and/or leads |
- TechnoSource USA - “The Rubik Revolution” - Going Interactive
- Microsoft - “Microsoft B2G Virtual Conference” - Microsoft
- Lenovo - “ThinkPad Reserve Edition Microsite” - Avenue A/Razorfish
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| 5b. Web & Interactive Marketing - Web site generating awareness/leads |
- FEMA - “National Flood Insurance Program Consumer Education Website” - JWT Atlanta/RMG Connect
- American Fiber Systems - “American Fiber Systems Web Site Redesign” - NeboWeb
- Manheim/Cox Enterprises - “Manheim’s Frontline Force 2007 Microsite - www.thefrontlineforce.com” - Bright Impact, Inc.
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| 5c. Web & Interactive Marketing- Web site generating online sales (paid transactions) |
- The Ritz-Carlton Company - “The Ritz-Carlton Hotel Company Website” - Rare Medium
- Rogers Athletic Company - “Rogers Athletic Build Your Own Sled” - Planet Studio, LLC
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| 6a Search Engine Marketing Search Marketing Campaign - Business to Business |
- Inviro Medical Devices - “Medium Blue and Inviro Medical Devices 2007 SEO Campaign” - Medium Blue
- Radiant Systems, Inc. - ” Utilizing Search Engine Optimization to Quickly Increase Conversions” - Prominent Placement
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| 6d. Search Engine Marketing Search Marketing Campaign incorporating PPC - Business to Consumer |
- Weather.com - “The Weather Channel Interactive Search” - Weather.com
- Carefx - “Maximizing Lead Generation Through Search Marketing” - Prominent Placement
- Parc Communities - “Driving Traffic and Generating Qualified Leads” - Prominent Placement
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| 7a. Social Media Marketing- Social Media Marketing Campaign |
- TechnoSource USA - “The Rubik Revolution” - Going Interactive
- Georgia Aquarium - “International Adventures” - What’s Up Interactive
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| 7b. Social Media Marketing- Online Community |
- Mattel - “BarbieGirls” - Studiocom
- Burger King (Magic Johnson Master Franchise) - “Burger King HotPicks Promotion” - A-List Media & Creative Mischief
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| 8a. Integrated PR Campaign- For a For-Profit Organization |
- Cartoon Network - “Rescuing Recess” - Cartoon Network
- Oldcastle Architectural - “Ugliest Patio Contest Build Buzz” - communications 21
- Wren - “Carabiner Communications Launches Wren Education PR Campaign” - Carabiner Communications
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| 9a. Advertising - Print Advertising (Newspaper, magazines, other) |
- TNT - “Saving Grace” - TNT
- North American Properties - “We Deliver” - Point B, Inc.
- Gordon Hospital - “Urology” - Point B, Inc.
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| 9b. Advertising - Broadcast Advertising (TV) |
- Raymond James Financial - “Numbers” - Fitzgerald + Co.
- American Cancer Society - “Access to Healthcare” - TG Madison
- TBS - “Frank TV - Madden Floating Unit” - TBS
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| 9c. Advertising- Broadcast Advertising (Radio) |
- The Atlanta Journal-Constitution - “ajcjobs/Yahoo! Hot Jobs Co-brand Radio Commercials” - The Atlanta Journal-Constitution
- TNT - “Saving Grace” - TNT
- The Honey Baked Ham Company - “Plus Ham” - The Honey Baked Ham Company
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| 9d. Advertising - Online Advertising (Banners, skyscrapers, online ads, etc.) |
- EyeWonder - “EyeWonder Client Testimonial Campaign” - EyeWonder
- TNT - “Saving Grace” - TNT
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| 9e. Advertising - General/Other Advertising; Variety of Mediums |
- Delta Air Lines - “Change” - Digitas
- Airgas - “Airgas SAFE Campaign” - MLT Creative
- Intercontinental Hotels Group (IHG) - “Holiday Inn Express Sudoku Insert” - Intercontinental Hotel Group (IHG)
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| 10a. Event Marketing - Event Under $50K investment |
- Women in Technology - “Oceans of Opportunity 13″ - Stroud & Associates
- TNT - “TNT’s The Closer Season 3 Campaign” - TNT
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| 10b. Event Marketing - Event Under $100K investment) |
- OneSource Services, Inc. - “BOMA Reception: One Night on Broadway” - OneSource Services, Inc.
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| 10c. Event Marketing - Event Between $100K and $250K investment |
- GoodyProducts, Inc. - A Newell Rubbermaid Company - “Complements of ColourCollection” - Leader Enterprises
- Weather.com - “Forecast Earth Summit” - Trevelino Keller
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| 10d. Event Marketing - Event More than $250K investment |
- Wit’s End Productions - “Holiday Inn Experience” - Freeman
- Rogers Athletic Company - “Rogers Athletic American Football Coaches Association Tradeshow Graphics” - Planet Studio, LLC
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