| 2b. . Integrated Marketing Campaign – Business to Consumer |
- United States Marine Corps – “USMC Integrated Marketing Campaign” – JWT Atlanta
- TBS – Tyler Perry’s House of Payne on TBS” – TBS
- PBS – “The War Campaign” – Planet Studio, LLC
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| 3a.Direct Response Marketing – 2-Dimensional Print Mailing |
- FEMA - “National Flood Insurance Program FloodSmart Campaign Direct Response Marketing” – JWT Atlanta/RMG Connect
- Cox Business – “2007 Fall Acquisition Campaign” – Cox Business
- The St. Joe Company – “RiverCamps Direct Response” – Fitzgerald + Co./Deep Design
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| 3b. Direct Response Marketing – Dimensional object/mailing |
- Brown Industries, Inc. - “One Call” – Brown Industries, Inc.
- Avivia Health From Kaiser Permanente - “The Challenge” – Abovo Group, Inc.
- AGL Resources, Inc. - “Atlanta Gas Light ‘Mondo Condo’” – three
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| 4b. E-mail Marketing - e-Commerce E-mail Program |
- CoreNet Global – “CoreNet Global Remarketing E-Mail Campaign” – BrightWave Marketing
- Cox Enterprises, Inc. - “Project Echo Echosource Newsletter” – Cox Enterprises, Inc.
- Intercontinental Hotel Group (IHG) - “Hotel Indigo Podcast Campaign” – Intercontinental Hotel Group (IHG)
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| 5a. Web & Interactive Marketing – Campaign conducted over the Web to generate awareness and/or leads |
- TechnoSource USA - “The Rubik Revolution” – Going Interactive
- Microsoft – “Microsoft B2G Virtual Conference” – Microsoft
- Lenovo – “ThinkPad Reserve Edition Microsite” – Avenue A/Razorfish
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| 5b. Web & Interactive Marketing – Web site generating awareness/leads |
- FEMA - “National Flood Insurance Program Consumer Education Website” – JWT Atlanta/RMG Connect
- American Fiber Systems - “American Fiber Systems Web Site Redesign” – NeboWeb
- Manheim/Cox Enterprises - “Manheim’s Frontline Force 2007 Microsite – www.thefrontlineforce.com” – Bright Impact, Inc.
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| 5c. Web & Interactive Marketing- Web site generating online sales (paid transactions) |
- The Ritz-Carlton Company - “The Ritz-Carlton Hotel Company Website” – Rare Medium
- Rogers Athletic Company - “Rogers Athletic Build Your Own Sled” – Planet Studio, LLC
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| 6a Search Engine Marketing Search Marketing Campaign – Business to Business |
- Inviro Medical Devices – “Medium Blue and Inviro Medical Devices 2007 SEO Campaign” – Medium Blue
- Radiant Systems, Inc. – ” Utilizing Search Engine Optimization to Quickly Increase Conversions” – Prominent Placement
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| 6d. Search Engine Marketing Search Marketing Campaign incorporating PPC – Business to Consumer |
- Weather.com - “The Weather Channel Interactive Search” – Weather.com
- Carefx - “Maximizing Lead Generation Through Search Marketing” – Prominent Placement
- Parc Communities - “Driving Traffic and Generating Qualified Leads” – Prominent Placement
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| 7a. Social Media Marketing- Social Media Marketing Campaign |
- TechnoSource USA - “The Rubik Revolution” – Going Interactive
- Georgia Aquarium - “International Adventures” – What’s Up Interactive
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| 7b. Social Media Marketing- Online Community |
- Mattel - “BarbieGirls” – Studiocom
- Burger King (Magic Johnson Master Franchise) – “Burger King HotPicks Promotion” – A-List Media & Creative Mischief
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| 8a. Integrated PR Campaign- For a For-Profit Organization |
- Cartoon Network – “Rescuing Recess” – Cartoon Network
- Oldcastle Architectural – “Ugliest Patio Contest Build Buzz” – communications 21
- Wren - “Carabiner Communications Launches Wren Education PR Campaign” – Carabiner Communications
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| 9a. Advertising – Print Advertising (Newspaper, magazines, other) |
- TNT – “Saving Grace” – TNT
- North American Properties - “We Deliver” – Point B, Inc.
- Gordon Hospital – “Urology” – Point B, Inc.
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| 9b. Advertising – Broadcast Advertising (TV) |
- Raymond James Financial - “Numbers” – Fitzgerald + Co.
- American Cancer Society - “Access to Healthcare” – TG Madison
- TBS - “Frank TV – Madden Floating Unit” – TBS
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| 9c. Advertising- Broadcast Advertising (Radio) |
- The Atlanta Journal-Constitution - “ajcjobs/Yahoo! Hot Jobs Co-brand Radio Commercials” – The Atlanta Journal-Constitution
- TNT - “Saving Grace” – TNT
- The Honey Baked Ham Company – “Plus Ham” – The Honey Baked Ham Company
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| 9d. Advertising – Online Advertising (Banners, skyscrapers, online ads, etc.) |
- EyeWonder - “EyeWonder Client Testimonial Campaign” – EyeWonder
- TNT - “Saving Grace” – TNT
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| 9e. Advertising – General/Other Advertising; Variety of Mediums |
- Delta Air Lines - “Change” – Digitas
- Airgas - “Airgas SAFE Campaign” – MLT Creative
- Intercontinental Hotels Group (IHG) - “Holiday Inn Express Sudoku Insert” – Intercontinental Hotel Group (IHG)
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| 10a. Event Marketing – Event Under $50K investment |
- Women in Technology - “Oceans of Opportunity 13″ – Stroud & Associates
- TNT - “TNT’s The Closer Season 3 Campaign” – TNT
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| 10b. Event Marketing – Event Under $100K investment) |
- OneSource Services, Inc. – “BOMA Reception: One Night on Broadway” – OneSource Services, Inc.
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| 10c. Event Marketing – Event Between $100K and $250K investment |
- GoodyProducts, Inc. – A Newell Rubbermaid Company - “Complements of ColourCollection” – Leader Enterprises
- Weather.com - “Forecast Earth Summit” – Trevelino Keller
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| 10d. Event Marketing – Event More than $250K investment |
- Wit’s End Productions - “Holiday Inn Experience” – Freeman
- Rogers Athletic Company - “Rogers Athletic American Football Coaches Association Tradeshow Graphics” – Planet Studio, LLC
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