And the 2008 AMY Awards Finalists are….

by: jacquichew Thursday, February 28th, 2008

Category

Client - Entry Title - Submitting Organization

1a. Visual Branding / Identity - Business to Business
  • Airgas - “Airgas SAFE Campaign” - MLT Creative
  • Modo Modo Agency - “Modo Modo Visual Branding” - Modo Modo Agency
  • Mainheim/Cox Enterprises - Manheim’s Frontline Force” - Bright Impact Inc.
1b. Visual Branding / Identity - Business to Consumer
  • Cox Communications Inc. - “Cox Communications Visual Brand Architecture” - The Jones Group
  • Georgia Department of Natural Resources - “Georgia Anti-Litter Campaign” - Plant Studio, LLC
2a. Integrated Marketing Campaign - Business to Business
  • Manheim Financial Services - “Manheim Financial Services President’s Campaign” - MLT Creative
  • Airgas - “Airgas SAFE Campaign” - MLT Creative
  • Orkin Commercial Services - “Turning Pests Into Profit: Marketing Orkin, Inc. to Commercial Pest Control Users” - Jackson Spalding

2b. . Integrated Marketing Campaign - Business to Consumer
  • United States Marine Corps - “USMC Integrated Marketing Campaign” - JWT Atlanta
  • TBS - Tyler Perry’s House of Payne on TBS” - TBS
  • PBS - “The War Campaign” - Planet Studio, LLC
3a.Direct Response Marketing - 2-Dimensional Print Mailing
  • FEMA - “National Flood Insurance Program FloodSmart Campaign Direct Response Marketing” - JWT Atlanta/RMG Connect
  • Cox Business - “2007 Fall Acquisition Campaign” - Cox Business
  • The St. Joe Company - “RiverCamps Direct Response” - Fitzgerald + Co./Deep Design
3b. Direct Response Marketing - Dimensional object/mailing
  • Brown Industries, Inc. - “One Call” - Brown Industries, Inc.
  • Avivia Health From Kaiser Permanente - “The Challenge” - Abovo Group, Inc.
  • AGL Resources, Inc. - “Atlanta Gas Light ‘Mondo Condo’” - three
4b. E-mail Marketing - e-Commerce E-mail Program
  • CoreNet Global - “CoreNet Global Remarketing E-Mail Campaign” - BrightWave Marketing
  • Cox Enterprises, Inc. - “Project Echo Echosource Newsletter” - Cox Enterprises, Inc.
  • Intercontinental Hotel Group (IHG) - “Hotel Indigo Podcast Campaign” - Intercontinental Hotel Group (IHG)
5a. Web & Interactive Marketing - Campaign conducted over the Web to generate awareness and/or leads
  • TechnoSource USA - “The Rubik Revolution” - Going Interactive
  • Microsoft - “Microsoft B2G Virtual Conference” - Microsoft
  • Lenovo - “ThinkPad Reserve Edition Microsite” - Avenue A/Razorfish
5b. Web & Interactive Marketing - Web site generating awareness/leads
  • FEMA - “National Flood Insurance Program Consumer Education Website” - JWT Atlanta/RMG Connect
  • American Fiber Systems - “American Fiber Systems Web Site Redesign” - NeboWeb
  • Manheim/Cox Enterprises - “Manheim’s Frontline Force 2007 Microsite - www.thefrontlineforce.com” - Bright Impact, Inc.
5c. Web & Interactive Marketing- Web site generating online sales (paid transactions)
  • The Ritz-Carlton Company - “The Ritz-Carlton Hotel Company Website” - Rare Medium
  • Rogers Athletic Company - “Rogers Athletic Build Your Own Sled” - Planet Studio, LLC
6a Search Engine Marketing Search Marketing Campaign - Business to Business
  • Inviro Medical Devices - “Medium Blue and Inviro Medical Devices 2007 SEO Campaign” - Medium Blue
  • Radiant Systems, Inc. - ” Utilizing Search Engine Optimization to Quickly Increase Conversions” - Prominent Placement
6d. Search Engine Marketing Search Marketing Campaign incorporating PPC - Business to Consumer
  • Weather.com - “The Weather Channel Interactive Search” - Weather.com
  • Carefx - “Maximizing Lead Generation Through Search Marketing” - Prominent Placement
  • Parc Communities - “Driving Traffic and Generating Qualified Leads” - Prominent Placement
7a. Social Media Marketing- Social Media Marketing Campaign
  • TechnoSource USA - “The Rubik Revolution” - Going Interactive
  • Georgia Aquarium - “International Adventures” - What’s Up Interactive
7b. Social Media Marketing- Online Community
  • Mattel - “BarbieGirls” - Studiocom
  • Burger King (Magic Johnson Master Franchise) - “Burger King HotPicks Promotion” - A-List Media & Creative Mischief
8a. Integrated PR Campaign- For a For-Profit Organization
  • Cartoon Network - “Rescuing Recess” - Cartoon Network
  • Oldcastle Architectural - “Ugliest Patio Contest Build Buzz” - communications 21
  • Wren - “Carabiner Communications Launches Wren Education PR Campaign” - Carabiner Communications
9a. Advertising - Print Advertising (Newspaper, magazines, other)
  • TNT - “Saving Grace” - TNT
  • North American Properties - “We Deliver” - Point B, Inc.
  • Gordon Hospital - “Urology” - Point B, Inc.
9b. Advertising - Broadcast Advertising (TV)
  • Raymond James Financial - “Numbers” - Fitzgerald + Co.
  • American Cancer Society - “Access to Healthcare” - TG Madison
  • TBS - “Frank TV - Madden Floating Unit” - TBS
9c. Advertising- Broadcast Advertising (Radio)
  • The Atlanta Journal-Constitution - “ajcjobs/Yahoo! Hot Jobs Co-brand Radio Commercials” - The Atlanta Journal-Constitution
  • TNT - “Saving Grace” - TNT
  • The Honey Baked Ham Company - “Plus Ham” - The Honey Baked Ham Company
9d. Advertising - Online Advertising (Banners, skyscrapers, online ads, etc.)
  • EyeWonder - “EyeWonder Client Testimonial Campaign” - EyeWonder
  • TNT - “Saving Grace” - TNT
9e. Advertising - General/Other Advertising; Variety of Mediums
  • Delta Air Lines - “Change” - Digitas
  • Airgas - “Airgas SAFE Campaign” - MLT Creative
  • Intercontinental Hotels Group (IHG) - “Holiday Inn Express Sudoku Insert” - Intercontinental Hotel Group (IHG)
10a. Event Marketing - Event Under $50K investment
  • Women in Technology - “Oceans of Opportunity 13″ - Stroud & Associates
  • TNT - “TNT’s The Closer Season 3 Campaign” - TNT
10b. Event Marketing - Event Under $100K investment)
  • OneSource Services, Inc. - “BOMA Reception: One Night on Broadway” - OneSource Services, Inc.
10c. Event Marketing - Event Between $100K and $250K investment
  • GoodyProducts, Inc. - A Newell Rubbermaid Company - “Complements of ColourCollection” - Leader Enterprises
  • Weather.com - “Forecast Earth Summit” - Trevelino Keller
10d. Event Marketing - Event More than $250K investment
  • Wit’s End Productions - “Holiday Inn Experience” - Freeman
  • Rogers Athletic Company - “Rogers Athletic American Football Coaches Association Tradeshow Graphics” - Planet Studio, LLC

 

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