http://ifusionmarketing.com/43/boomer-myth-busters-from-aarp/#utm_source=rss&utm_medium=rss&utm_campaign=boomer-myth-busters-from-aarp Connecting brands with audiences through conversation Fri, 27 Aug 2010 20:35:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://ifusionmarketing.com/43/boomer-myth-busters-from-aarp/comment-page-1/#comment-32 Peter Baron Tue, 29 Apr 2008 20:10:39 +0000 http://ifusionmarketing.com/43/boomer-myth-busters-from-aarp/#comment-32 Since I just squeaked into the boomer generation - I can attest to these observations. As a consumer, I'm really just starting to hit my stride, plus my segment of this generation still has children at home (we do). Marketers would be wise to carefully segment the boomer generation since many of our needs vary widely even though our values may overlap. Since I just squeaked into the boomer generation – I can attest to these observations. As a consumer, I’m really just starting to hit my stride, plus my segment of this generation still has children at home (we do). Marketers would be wise to carefully segment the boomer generation since many of our needs vary widely even though our values may overlap.

]]>