Comments on: Chief Blogging Officer? http://ifusionmarketing.com/44/chief-blogging-officer/#utm_source=rss&utm_medium=rss&utm_campaign=chief-blogging-officer Connecting brands with audiences through conversation Fri, 27 Aug 2010 20:35:20 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Sheryle Moon http://ifusionmarketing.com/44/chief-blogging-officer/comment-page-1/#comment-120 Sheryle Moon Thu, 12 Jun 2008 05:31:28 +0000 http://ifusionmarketing.com/44/chief-blogging-officer/#comment-120 While I don’t believe the concept of a ‘chief blogger’ is right for all brands, blogging can offer some real benefits. I’ve been an active blogger since 2006, at a time when just a handful of Australian business leaders had blogs of any kinds. My blog is my personal views on a range of topics related to talent - the attraction, retention and management and other issues which impact on how people make decisions around jobs, employers and lifestyle. I think the most important thing about a corporate blog is that it's a tool to generate discussion. As a business leader, it's a great way to find out what your stakeholders think about an issue. While I don’t believe the concept of a ‘chief blogger’ is right for all brands, blogging can offer some real benefits.

I’ve been an active blogger since 2006, at a time when just a handful of Australian business leaders had blogs of any kinds.

My blog is my personal views on a range of topics related to talent – the attraction, retention and management and other issues which impact on how people make decisions around jobs, employers and lifestyle.

I think the most important thing about a corporate blog is that it’s a tool to generate discussion. As a business leader, it’s a great way to find out what your stakeholders think about an issue.

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