Services
Social Media Marketing
iFusion Marketing offers businesses and non-profits a variety of services that helps them monitor, connect and engage their constituents to facilitate better relationships and ultimately generate positive word-of-mouth. Using social media tools such as blogs, private-label gated online communities and podcasts. We also coach clients on nurturing constituent relations through online communities of interest such as Facebook and MySpace and communities of practice such as Linkedin and AdGabber.
The popularity of self-publishing, citizen journalism and virtual communities of interest and practice has created the perfect storm for marketers today. Consumers are no longer content to passively consume marketing messages. Instead they are talking back often and loudly. Not only are consumers talking about the products they enjoy, they are also sharing their displeasure with those they do not via the amplifying effects of social media .
Listening & Monitoring
Provide tutorials on using blog search tools to identify influential bloggers in your industry and developing a blogger relations program that complements your media outreach program. Assistance with the development of a blogging program for your company and a corresponding communications plan in the event of a blog swarm.
Connecting, Engaging & Influencing
iFusion Marketing can assist your organization in developing a new media strategy that augments existing marketing communication strategies and helps your brand establish and nurture better relationships with constituents and ultimately generate positive word-of-mouth. From developing traditional ambassador programs to establishing a Facebook presence; planning and implementing a gated partner or customer community to conceptualizing multichannel promotional programs that leverage consumer generate media (CGM), iFusion Marketing works closely with you to accomplish program objectives on budget and on time. iFusion Marketing offers the flexibility of turn-key programs developed and executed in partnership with its ecosystem of web design and development resources or it can work with your existing design and web development resources from conception to implementation. Areas of focus include:
- Communities of Practice (e.g. B2B Customer and Partner communities )
- Communities of Interest (e.g. lightly brandedB2C lifestyle communities)
- Ambassador programs leveraging CGM
On-Site Workshops
iFusion Marketing also offers on-site social media marketing seminars customized for your industry. Topics offered include:
- Blog Promotion Fundamentals (60 min)
- Social Media Fundamentals (120 min)
If you are a non-profit, contact me for a complimentary 90 minute “Online Fundraising” workshop.
Social Media Technology RFP Development
With the plethora of web 2.0 technology providers, iFusion Marketing can assist you with developing business requirements that support your social media strategy and coordinating closely with you IT department to shepherd the RFP process from technology vendor sourcing to evaluation to selection.
Strategic Marketing & Brand Architecture Development
iFusion Marketing also offers fundamental marketing services such as:
- Positioning and constituent-centric message development
- Go-to-marketing plan development
- Visual brand identity and collateral development
- Search engine-centric web site design and copy development
- Promotional program development (demand generation, tradeshows, customer and partner conferences)
Contact jacqui[at]ifusionmarketing[dot]com for more information.
