I read a blog post from Socialized PR recently that cited the current Domino’s marketing campaign as an example of a company being too transparent. I couldn’t disagree more.
Domino’s has reformulated their pizza product based on research and feedback from their consumers. To launch this new product, they have made a video that echoes the [...]
Over the last month, I’ve run into at least three marketing executives who have expressed frustration with their PR agencies. One even went as far as wanting to fire their agency. Have agencies become afflicted with the incompetency bug? Or have clients become impossible to please?
From time immemorial, agency-client relationships have been a source of [...]
I’d been (note the PAST tense here) consulting with a client for several weeks and just ended the relationship recently. I believed in the product and thought the business model had potential. Sounds great! Wanna know where it broke down? The client WASN’T upfront and honest about their true intentions [...]
Interesting article in Advertising Age recently about the mainstreaming of corporate blogging [60 of the Fortune 500 have corporate blog(s)] and the rise of the chief blogging officer title. Apparently corporate blogging is so prevalent, its practitioners even have their own association http://www.blogcouncil.org/.
While it’s admirable that companies are starting conversations with their customers, [...]
Category
Client – Entry Title – Submitting Organization
1a. Visual Branding / Identity – Business to Business
Airgas – “Airgas SAFE Campaign” – MLT Creative
Modo Modo Agency – “Modo Modo Visual Branding” – Modo Modo Agency
Mainheim/Cox [...]
We announced our 2008 AMY Awards judging panel a few days ago. Here’s the line up this year:Award-winning journalist
Nationally renowned blogger Josh Hallett, a new media strategist at Voce Communication
Celebrated entrepreneur Peter Davis, president and chairman of Vesdia Corporation
Prominent academic Francis M. Ulgado, Ph.D., associate professor and CIBER Faculty director at the College of Management, [...]
Didn’t quite arrive at the conference on Saturday until 9:40 a.m or so but I did catch all of Chris Heuer’s keynote. Key themes that bubbled to the surface in the morning were:
Know yourself/intentions matter
Personal vs. professional
Education vs. control
My favorite: Tolerance
