I was going to recap each day of SxSWi here but was soon swept away by the sea of activities and choices that faced me everyday. So I find myself almost a week later, only just recovering from the whirlwind that was SxSWi. There have been quite a few recaps written about the conference; some [...]
The day started at 3:30 AM for me yesterday as there were a host of activities that had to take place before I got on the Atlanta #nerdbird at 8:24 AM in the morning. The flight was uneventful but we did have 20 or so Atlantans on board with me.
I had an expectation that this [...]
I read a blog post from Socialized PR recently that cited the current Domino’s marketing campaign as an example of a company being too transparent. I couldn’t disagree more.
Domino’s has reformulated their pizza product based on research and feedback from their consumers. To launch this new product, they have made a video that echoes the [...]
Over the last month, I’ve run into at least three marketing executives who have expressed frustration with their PR agencies. One even went as far as wanting to fire their agency. Have agencies become afflicted with the incompetency bug? Or have clients become impossible to please?
From time immemorial, agency-client relationships have been a source of [...]
I’d been (note the PAST tense here) consulting with a client for several weeks and just ended the relationship recently. I believed in the product and thought the business model had potential. Sounds great! Wanna know where it broke down? The client WASN’T upfront and honest about their true intentions [...]
Interesting article in Advertising Age recently about the mainstreaming of corporate blogging [60 of the Fortune 500 have corporate blog(s)] and the rise of the chief blogging officer title. Apparently corporate blogging is so prevalent, its practitioners even have their own association http://www.blogcouncil.org/.
While it’s admirable that companies are starting conversations with their customers, [...]
Category
Client – Entry Title – Submitting Organization
1a. Visual Branding / Identity – Business to Business
Airgas – “Airgas SAFE Campaign” – MLT Creative
Modo Modo Agency – “Modo Modo Visual Branding” – Modo Modo Agency
Mainheim/Cox [...]
