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		<title>Boomer Myth Busters from AARP</title>
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		<pubDate>Tue, 29 Apr 2008 01:14:25 +0000</pubDate>
		<dc:creator>jacquichew</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[boomer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[trends AARP]]></category>

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		<description><![CDATA[The latest quarterly report from from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths” contained some pretty interesting myth-busters. My favorites are:
Myth #7 &#8211; You can capture Boomers with mainstream advertising
Boomers are paying attention to advertising, but they do not always like what they see. [...]]]></description>
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