Boomer Myth Busters from AARP

The latest quarterly report from from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths” contained some pretty interesting myth-busters. My favorites are:
Myth #7 - You can capture Boomers with mainstream advertising
Boomers are paying attention to advertising, but they do not always like what they see. […]